Jolly ole’ saint Nicholas was really a 4th-century Greek Bishop of Myra, a place that is now part of modern-day Turkey.
Now, most of us know St. Nicholas as the red suited Santa Claus who happens to live in the North Pole with a Mrs. Claus, a bunch of goody two shoe elves and lots of reindeer, including the famous red nose Rudolph reindeer.
This ultimate transformation is an example of skillful marketing strategy geared to hit you straight into your heart and hopefully, your wallet!
Because the historical Saint Nicholas was known for his secret gift giving– such as throwing gold coins through a window so a poor father had enough dowry money to have his three daughters married– the image of the modern-day happy Santa Claus is there to remind us of one real deal this holiday season:
You need to buy gifts, lots of it, even if you cannot afford the gifts! Moreover, you need to buy gifts even if the people you buy gifts for do not need nor want your gifts, because the marketing strategy is… every right-minded human being wants to be as generous, kind and compassion, like the good Bishop Saint Nicholas.
* * *
Did you BUY all your Christmas gifts yet??
* * *
“The giver of every good and perfect gift has called upon us to mimic HIS giving, by grace, through faith, and this is not of ourselves.” ~St. Nicholas of Myra